Welcome to my home on the web.
Here you’ll find samples of my work as a freelance writer—articles, reviews and other content I’ve written for nationally distributed magazines Chart (Chartattack.com), Canadian Musician, Toronto’s Eye Weekly / The Grid, Torontoist and others, as well as assignments I’ve done for top-tier companies and organizations such as Chapters.ca, SOCAN and the JUNO Awards.
You’ll also see samples of my work as a staff copywriter for one of Canada’s leading experiential/sponsorship marketing agencies, TrojanOne (where I developed copy for clients such as Nike, Mattel, Ontario Lottery and Gaming Corporation (OLG), Canadian Tire, Coca-Cola, the Canadian Football League and BMO Bank of Montreal), and for direct mail giants Columbia House Canada and Doubleday Canada Book Clubs.
You can read my articles and interviews with some of the music industry’s biggest bands and most-beloved musicians, including Alanis Morissette, Nickelback, The Tragically Hip, Ron Sexsmith, Neko Case—not to mention Hollywood actress Neve Campbell—as well as concert reviews of acclaimed artists such as Elvis Costello, Lucinda Williams and the late Elliott Smith.
You can read my coverage of events such as international bike courier races, exclusive secretly-held charity rock concerts, music festival showcases (from legendary to lame), and a rare press conference held by a certain ex-Beatle. (And guess whose question to Sir Beatle became the basis for the lead in stories filed by most of the large daily newspapers and major wire services. Ahem.)
As a full-time staff copywriter, I’ve produced engaging copy for customer magazines, client websites, catalogues, conferences, blogs and direct mail projects. I’ve created promotional copy, display copy, features of various kinds, e-mails, social media content, e-newsletters, brochures, video scripts, voice-blast scripts, customer letters and more.
Don’t forget to check out my blog, JimTypeBlog.
So go ahead, poke around. Feel free to leave a comment and let me know what you think.